AGROTUR II

TO6

Preserving and protecting the environment and promoting resource efficiency.

The project in numbers
Duration:
30 months
Start date: 01.10.17
End date: 31.03.20
N. Partner: 6
 
Progress
Budget:
1.076.829,00€
Budget FERS:
915.304,65€

The project in numbers

Duration: 
30 months
Start / End: 
01.10.17 to 31.03.20
Project progress: 
63%
Budget: 
1076829.00€
Budget FERS: 
915304.65€

AGROTUR II

Sustainable agriculture and tourism development in the cross-border Karst region
Priority Axis 3

Protecting and promoting natural and cultural resources

Specific Objective: 
OS 3.1.
Investment Priority: 
PI 6c
Typology: 
Standard
Overall Objective of the Project: 

The main objectives are (1) to increase collaboration among stakeholders in preparing common agri-tourism facilities that guarantee the protection and sustainable use of the natural heritage, (2) to decrease the environmental impact of the traditional production processes, and (3) to improve product quality by reinforcing the shared promotion of Terrano DOC and "Kraski Prsut" wine. The aim is also to boost the development of sustainable tourism and the protection of biodiversity.

Project summary: 

The Classic Karst region is a unique geographical area with a rich natural and cultural heritage. The combination of the cultural landscape and the natural conservation areas renders the territory unique on a worldwide scale, thus offering the agri-tourism sector a whole range of new opportunities to be explored. The Karst region’s image has changed considerably over the past few decades.
The areas once cultivated and traditionally used for agriculture have been replaced by an overgrown landscape covered in forests. The preservation of the population, the traditional use of the land, and the protection of the Karst region’s heritage can be encouraged through the development of tourism and agriculture. One reason why the land is being abandoned and becoming overgrown with vegetation lies in the poor cross-border connections between the local stakeholders, and the inability to quickly adapt to the market. The project will help stakeholders implement more modern approaches to the production of the Karst region’s traditional products (implementation of the e-Karst application for monitoring the status of the vineyards, optimisation of the wine and ham production processes). The aim is to improve/harmonise quality, increase competitiveness, and reduce costs, all without having a negative effect on the environment. The regional and inter-institutional partnership will serve to ensure the cross-border protection of Terrano wine as a traditional product of the Karst region. Within the context of the Karst region promotional activities, new itineraries will be established, along with a cross-border centre for promoting local products with the regional wine shop in Štanjel. The existing "Hotel del buon Terrano" platform will be enhanced, and its recognisability will be improved using modern marketing approaches. The project will also help the local population improve the competitiveness, recognisability, and quality of the local products.

Main results: 

The results are as follows: 1. The joint development of the eco-organic agri-tourism sector in the Karst region, in order to preserve the cross-border territorial heritage, with particular regard to the naturalistic aspects and traditional local products 2. The implementation of tools for the joint implementation of the Common Procedural Guidelines on the cross-border cultivation and protection of Teran/Terrano wine as an example of good practice in the implementation of similar common management tools useful for other cross-border products. The tourism offering begins with high quality products in a pristine natural environment. The project contributes to reducing the level of pollutants in the area and optimising the use of water through an online control system, a specific cost/benefit analysis, and better practices and local production technologies, while improving the stakeholders’ competence. This will also contribute to the faster approval and implementation of the Common Procedural Guidelines on the cross-border protection of Teran/Terrano wine. Through the upgrading of the online platform and the new itineraries with the action plan for the operators’ joint presence on the agri-tourism market, the local producers and tour operators will be brought together and identified according to their specific natural and cultural heritage. The aim of improving the territory’s accessibility will also guarantee additional transport lines for tourism. The destination’s greater recognisability with the products and the local offering will be guaranteed through their joint presence at festivals, international trade fairs, and tourist events, as well as through harmonised promotional materials and multimedia activities. The offering will also be promoted and disseminated through the hotel’s computer point, and through the creation of a common cross-border centre for the promotion of local products with a regional wine shop in Štanjel.

Partner

Lead Partner

Kmetijski inštitut Slovenije

Osrednjeslovenska
SLO

Project partner 1

Univerza v Trstu

Trieste
ITA

Project partner 2

Universita degli studi di Udine

Udine
ITA

Project partner 3

Univerza v Novi Gorici

Goriška
SLO

Project partner 4

Občina Komen

Obalno-kraška
SLO

Project partner 5

Confesercenti Venezia

Venezia
ITA

Documents

Poster evento annuale 30/05/2018Poster evento annuale 30/05/2018
AGROTUR2_ITA.pdf
( 782 bytes, published on 11 June, 2018 - 17:40 )

Objectives and Activities

OBIETTIVI PRINCIPALI DEL PROGETTO

L'obiettivo è migliorare la qualità, aumentare la competitività riducendo i costi, senza che ciò abbia un effetto negativo sull'ambiente. Nell'ambito della promozione del Carso saranno realizzati nuovi itinerari e il centro per la promozione dei prodotti locali con l'enoteca a Štanjel. La piattaforma dell'»Hotel del buon Terrano« sarà potenziata e si provvederà a migliorarne la riconoscibilità. Il progetto aiuterà la popolazione locale a migliorare la competitività, la riconoscibilità e la qualità dei prodotti locali.

 

SITUAZIONE ATTUALE DELL’IMPLEMENTAZIONE PROGETTUALE (30/05/2018)

Abbiamo avviato il progetto in ottobre 2017, con l'organizzazione del Kick-off Meeting. Durante gli appuntamenti con i partner progettuali abbiamo determinato il corso delle ricerche vitivinicole e del vino per migliorare il Terrano. Con i produttori di Terrano abbiamo coordinato anche il piano d'azione della promozione di Terrano tra diversi eventi. Stiamo preparando l'applicazione e-Karst, che fornirà il controllo della situazione nei vigneti della regione del Carso.

Contacts

Kmetijski inštitut Slovenije

00386 (0) 12805262
Hacquetova ulica 17, 1000 Ljubljana, Slovenija
Klemen Lisjak

Univerza v Trstu

0039 0405583001
Piazzale Europa 1, 34123, Trieste, Italia
Passamonti Sabina

Universita degli studi di Udine

0039 0432558600
Via Palladio 8, 33100 Udine, Italia
Sivilotti Paolo

Univerza v Novi Gorici

00386 (0) 53315223
Rožna Dolina, Vipavska cesta 13, 5000 Nova Gorica, Slovenija
Butinar Lorena

Občina Komen

00386 (0) 57310450
Komen 86, 6223 Komen, Slovenija
Modic Erik

Confesercenti Venezia

0039 041959405
Via A. da Mestre 36, 30174 Venezia, Italia
Bellato Alessia