FIRST MERLINCV WORKSHOP ON CREATIVE WRITING IN TOURISM - FROM PLACE IDENTITY TO THE TOURIST OFFER (17. 12. 2019)

Events

Before the New Year, in Hrastovlje, as part of the MerlinCV project, we conducted a workshop on CREATIVE WRITING IN TOURISM – FROM PLACE IDENTITY TO THE TOURIST OFFER, led by linguist Dr Vesna Mikolič (ZRS Koper). With participants, i.e. local tourism providers, tourism advertisers and tourist guides, we investigated when and how we encounter the language in tourism. The discussion was liveliest when we talked about the branding and authenticity of the tourist offer and the persuasiveness of tourism advertising. The analysis of tourist slogans showed that it is with slogans that we can more or less convincingly represent the main competitive advantage of an authentic tourist offer. After a delicious lunch with Istrian delicacies at the Restaurant Švab, the participants visited the famous Hrastovlje frescoes led by art historian Dr Tomislav Vignjević (ZRS Koper). The workshop is the first in a series of workshops on this topic to be held in Slovenia and Italy.

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