MerlinCV

TO6

Preserving and protecting the environment and promoting resource efficiency.

The project in numbers
Duration:
36 months
Start date: 01.01.19
End date: 31.12.21
N. Partner: 8
 
Progress
Budget:
2.583.296,29€
Budget FERS:
2.195.801,84€

The project in numbers

Duration: 
36 months
Start / End: 
01.01.19 to 31.12.21
Project progress: 
11%
Budget: 
2583296.29€
Budget FERS: 
2195801.84€

MerlinCV

Esperienze multisensoriali legate ai castelli e ville della regione transfrontaliera per l’eccellenza nel turismo
Priority Axis 3

Protecting and promoting natural and cultural resources

Specific Objective: 
OS 3.1.
Investment Priority: 
PI 6c
Typology: 
Strategic
Overall Objective of the Project: 

The overall project objective is to increase the tourism appeal and visibility of the cross-border region through sustainable models that encourage the development of new innovative tourism products for the sustainable enhancement, innovative use and marketing of cultural heritage (castles, palaces, villas) and the exceptional ecotypes of planned landscapes (vineyards, gardens, parks) with the use of green technologies.

Project summary: 

The MerlinCV project will contribute to promoting the cross-border tourism region. In order to exploit the untapped potential of the cultural, natural and gastronomic heritage in the Italo-Slovenian cross-border area, the project will develop innovative, integrated and thematic tourism products focussing on sustainable tourism. Taking into account the environmental challenges, the project will offer relevant, European level solutions for the development of sustainable and thematic tourism; to this end, a large number of activities will aim to create new tourism products, training stakeholders with a particular focus on food and wine and typical local products. The project activities will be planned on the basis of a study or with the help of good practice in similar environments. A web and mobile application will be created to serve as a database of the local tourist offer and to assist in planning tourism itineraries.
Several pilot projects will be conducted with the aim of increasing the capacity of local tourism operators:
workshops, networks, local supply communities, personalised itineraries, festivals and stories in tourism.

Main results: 

One of the results of the project is to create innovative marketing approaches that exploit the potential of the most "photogenic and narratable" integrated sites, which will be used to present new thematic itineraries - approaches that, in the era of social networks, strongly affect the choices of visitors when planning their trips. The marketing approaches will be tested and adjusted through concrete pilot activities (the web application and the activities proposed in WP 3.2.). In the framework of WP 3.2, 10 training workshops will be held to increase the skills of tourism operators, which will help them to increase their capacity to improve tourism products and group them into thematic interest areas in the field of sustainable tourism. At the same time, they will offer concrete solutions and the basis for a more environmentally friendly way to operate tourism services. Two integrated tourism products will be created under WP 3.2. The CLO (PP6) will launch an effective CLO model and a promoter/animator who will act as a start-up company; together with the web application these results represent integrated products that bring together a combination of various products and services, designed to meet the needs of tourists at the time of their visit, at the same time contributing to increasing the quality and diversification of the tourist offer of a destination, while also increasing its visibility. At the same time, the promoter - Merlin (at CLO) and the application promote an individualized tourist experience. Two other pilot projects will be dedicated to the use of stories to create the innovative Escape Garden product and the itinerant festival that will connect the lesser-known elements of cultural heritage and tourism with the products of local operators.

Partner

Lead Partner

Centro di Ricerche Scientifiche Capodistria

Obalno-kraška
SLO

Project partner 1

Dipartimento di Studi Umanistici – Università Ca'Foscari Venezia

Venezia
ITA

Project partner 2

Tourism and hospitality chamber of Slovenija

Osrednjeslovenska
SLO

Project partner 3

Project partner 4

ARIES Società consortile a responsabilità limitata

Trieste
ITA

Project partner 5

Consorzio Comunità Collinare del Friuli

Udine

Project partner 6

Comune di Pivka

Primorsko-Notranjska
SLO

Project partner 7

Comune di Tolmin

Obalno kraška
SLO

Objectives and Activities

With the activities of the project partners, the project will encourage a broader dialogue that will include all stakeholders. Based on examples of transfer of good practice, of the new ways of enhancing and reusing cultural and natural heritage, new integrated tourism products will be created through attractive ways of telling the most diverse stories. The specific objective is to create new pilot tourism products, designed on the basis of a SWOT analysis of statistical elaborations of large databases as well as innovative approaches for direct interaction between the various sectors and the analysis of good practices of the project, which integrate in an innovative way the regional specificities of linking cultural and natural heritage. Establishing mechanisms for creating innovative integrated tourism products, sustainable planning products and concepts linking cultural and natural heritage for a complete experience of the natural and cultural environment will be implemented by developing digital material for training SMEs in the cross-border region, organising workshops to be published on the Internet in the form of educational material, event package providers' activities and the app, which will encourage the creation of personalised experiences and the analysis of visitor behaviour. The so-called Linkman pilot model as a product and market adaptation broker is also a way of coordinating tourism. In collaboration with the various stakeholders, the project intends to develop several innovative marketing models for tourism products, paying particular attention to the web platforms with the most traffic and the most extensive networks of today's media, and taking into account the feedback obtained.

Contacts

Centro di Ricerche Scientifiche Capodistria

+38656637700
Garibaldijeva ulica 1 6000 Koper
Tilen Glavina

Dipartimento di Studi Umanistici – Università Ca'Foscari Venezia

Dorsoduro 3484/D, 30123, Venezia
Claudio Povolo

Tourism and hospitality chamber of Slovenija

(+386) 01 58 98 230
Dimičeva ulica 13, Ljubljana, 1000
Staš Zorzo

Comune di SALZANO

Via Roma 166, Salzano (VE) 30030
Mauro Vardiero

ARIES Società consortile a responsabilità limitata

Piazza della borsa 14, 34121,Trieste
Paolo Marchese

Consorzio Comunità Collinare del Friuli

(0039) 0432-889507
Piazza Castello 7, Colloredo di Monte Albano (UD)
Germana Alloi

Comune di Pivka

(00386) 05 72 10 100
Kolodvorska cesta 5, Pivka, 6257
Dragica Jaksetič

Comune di Tolmin

(00386) 05 381 95 00
Ulica padlih borcev 2, Tolmin, 5220
Matjaž Kos