DIVA

TO1

Strengthening research, technological development and innovation

The project in numbers
Duration:
40 months
Start date: 01.03.19
End date: 30.06.22
N. Partner: 15
 
Progress
Budget:
3.525.018,70€
Budget FERS:
2.996.265,87€

The project in numbers

Duration: 
40 months
Start / End: 
01.03.19 to 30.06.22
Project progress: 
100%
Budget: 
3525018.70€
Budget FERS: 
2996265.87€

DIVA

Development of ecosystems and innovation value chains: supporting cross-border innovation through Creative Industries - Strategic Theme 2 - Creative Industry
Priority Axis 1

Promoting innovation capacities for a more competitive area

Specific Objective: 
OS 1.1.
Investment Priority: 
PI 1b
Typology: 
Strategic
Overall Objective of the Project: 

The overall objective of the project was to create an ecosystem of cross-border cooperation in which social and technological innovations for the future society will emerge.

The basic intention was to improve cross-border cooperation between Italian and Slovenian innovation platforms, educational institutions and small and medium-sized enterprises. We paid particular attention to the development and implementation of methodologies to facilitate and encourage collaboration between creative and artistic individuals or organizations and SMEs. Integrating an artistic mindset and art-thinking approaches into innovation processes enabled the flow of visionary ideas into technological, commercial and social innovations.

All organizations from the Interreg ITA-SLO area interested in various opportunities for cooperation within the DIVA project were invited to contact us ([email protected]) or to directly evaluate their potential and readiness for ART - BUSINESS collaboration through the web questionnaire - AAT: http://diva-borderless.eu/en/aat/.
On the website, https://diva-borderless.eu/it/ are available teaching materials used in the training of Innovation Catalysts and information on DIVA HUBs.

Project summary: 

The basic purpose of the DIVA project was to create an innovation environment related to the economy (SME), which will successfully perform on the global market in the field of digital transformation and smart technologies and communities. Within the framework of the project, we established ecosystem connections between existing and newly established innovation platforms in which the co-creation of economy, art thinking, design thinking and various social initiatives took place.
By mapping, analysing, modelling and piloting, we enabled the inception of an innovation, production and user ecosystem, in which chain structures were established in which different chain-rings cling innovators with the economy, so that the flow from idea to a verified and practical solution is as fast and long-term successful (sustainable) as possible.

Creating cross-border ecosystem connections is seen as an opportunity to connect and develop the capacities of advanced technology companies and technologically literate social groups that will take the lead in raising the readiness level of traditional industry and mainstream society to adopt the principles of digital transformation and the circular economy.

Main results: 

In the first phase of the project DIVA, we created the conditions for a better understanding of the innovation dynamics in which we collected, systematized and analyzed various examples of collaborations between intermedia art, creative practices and the economy. In this way, we created methodological frameworks for establishing innovative development platforms that will take part in technological and social innovations for the society of the future.

In the second phase of the project, we established regional innovation hubs that were linked to interested SMEs. Here we developed methodological approaches for cooperation with modern and traditional companies that were able to participate in innovation protocols to address their needs. At the same time, we led a series of support activities to create a participatory environment for individuals and social groups, which were sensitized and educated for quality and participatory coexistence with new high-tech solutions.

The third level of the project was the realisation of concrete pilot projects with which we tested the cooperation between individual actors in the innovation, development and application processes regardless of whether the results of pilots were technological application or social innovation. In this regard, it is important to emphasize that due to their experimental and developmental nature, pilots were not necessarily directed towards actual results on the market.

Partner

The partnership involved the 15 project partners and an associated partner.

The presence of 15 partners was necessary to best ensure the principle of greater cohesion of the program area through a balanced territorial impact of all the actions that contributed to activating processes of replicability and capitalization of interventions throughout the program area. The complexity of the project intervention, its innovativeness and the need to involve a wide range of skills and professionalism justify the number of bodies involved.

The lead partner and the 14 project partners are presented below.

The project has involved the following associated partner: Governmental Service for Development and European Cohesion Policy, Slovenia.

Lead Partner

Camera di Commercio Industria Artigianato e Agricoltura di Venezia Rovigo

Venezia
ITA

Project partner 1

Regione del Veneto – Direzione Beni Attività Culturali e Sport

Venezia
ITA

Project partner 2

Università Iuav di Venezia

Venezia
ITA

Project partner 3

ECIPA Scarl

Venezia
ITA

Project partner 4

Regione Autonoma Friuli Venezia Giulia – Direzione centrale cultura e sport

Trieste
ITA

Project partner 5

Informest - Agenzia per lo Sviluppo e la Cooperazione Economica Internazionale

Gorizia
ITA

Project partner 6

Friuli Innovazione - Centro di Ricerca e Trasferimento Tecnologico

Udine
ITA

Project partner 7

Area Science Park

Trieste
ITA

Project partner 8

Tehnološki park Ljubljana d.o.o.

Osrednjeslovenska
SLO

Project partner 9

Univerza v Novi Gorici, Akademija umetnosti

Goriška
SLO

Project partner 10

ARCTUR Računalniški inženiring d.o.o.

Goriška
SLO

Project partner 11

Primorski tehnološki park d.o.o.

Obalno-kraška
SLO

Project partner 12

Zavod za kulturo, umetnost in izobraževanje Kersnikova

Osrednjeslovenska
SLO

Project partner 13

Gospodarska zbornica Slovenije

Osrednjeslovenska
SLO

Project partner 14

RRA Zeleni kras d.o.o

Primorsko-Notranjska
SLO

Documents

DIVA posterDIVA poster
DIVA_poster_A3_IT_May19.pdf
( 7 bytes, published on 17 June, 2019 - 08:22 )
DIVA leafletDIVA leaflet
Flyer_game_v04.pdf
( 12 bytes, published on 2 September, 2019 - 11:20 )
DIVA rollupDIVA rollup
DIVA_rollup_June19_preview.pdf
( 7 bytes, published on 18 October, 2019 - 10:56 )
DIVA leaflet 2DIVA leaflet 2
DIVA_HUB promotion_leaflet2.pdf
( 3 bytes, published on 11 January, 2021 - 09:37 )
DIVA Cooperation model - executive summaryDIVA Cooperation model - executive summary
DIVA Cooperation Model_eng.pdf
( 981 bytes, published on 21 May, 2021 - 11:54 )
DIVA Pilot projects catalogueDIVA Pilot projects catalogue
DIVA_Pilot Projects Catalog_ITA_SLO.pdf
( 2 bytes, published on 3 December, 2021 - 09:46 )
DIVA Cooperation model presentationDIVA Cooperation model presentation
DIVA Cooperation Model_presentation_eng.pdf
( 282 bytes, published on 17 December, 2021 - 09:57 )
DIVA HUB CatalogueDIVA HUB Catalogue
DIVA HUB_Catalog_ENG.pdf
( 3 bytes, published on 20 December, 2021 - 12:00 )
Event DIVA borderless - invitationEvent DIVA borderless - invitation
DIVA borderless_invitation.pdf
( 96 bytes, published on 3 March, 2022 - 15:54 )
DIVA Final event - invitation and agendaDIVA Final event - invitation and agenda
DIVA_FINAL Event_AGENDA.pdf
( 261 bytes, published on 18 May, 2022 - 10:33 )

Objectives and Activities

Specific objectives of the project:

1. To raise awareness of the value and methods of innovation generated by art (Art Thinking) by identifying the trends connected to its use in the product design of SMEs and increasing the propensity of local communities to the innovation generated by art.

Activities:

  • Analysis of user requirements and SWOT analysis.
  • Activities for the consolidation of cross-border cooperation between actors and awareness-raising actions.
  • Development of the DIVA cooperation model.

2. Translation of artistic thought methods for the generation of disruptive innovations for economic and social development in the cross-border area thanks to new creative platforms (Hub).

Activities:

  • Development of tools to facilitate cross-fertilization between ICCs and "traditional" SMEs.
  • Capacity-building activities addressed to local operators to facilitate the meeting between ICC and traditional SMEs.
  • Definition of local operator networks and awareness for cooperation between users.
  • Definition of HUBs to strengthen cooperation between ICCs and SMEs.
  • Identification and implementation of programs to increase the propensity for creativity and innovation for children, young people, etc.

3. Experimentation of the cross-border strengthening of cooperation between companies, technology, arts, science and communities for the co-creation of technical and social innovations through pilot projects.

Activities:

  • Cross-border preparatory activities for the structuring of a management system for the selection of pilot projects.
  • Preparatory activities and launch of the call by the Central Contracting Authority.
  • Implementation of pilot projects.
  • Dissemination of the results achieved by the pilot projects in the Program Area to reinforce the impact of the proposed ICC model.
     

CURRENT STATUS OF THE PROJECT IMPLEMENTATION (June 2022)
The final event, held on May 20 in Venice, marked the conclusion of the three-year DIVA project. Guest speakers spoke about European networks promoting the cultural and creative sector, European experiences and new development opportunities.
The project partners also presented the results of three years of work, which are reflected in 21 pilot projects funded in the cross-border area, and highlighted the three most successful. During the event were presented the final DIVA video and the DIVA brochure, where all the results and impacts of the DIVA pilot projects are presented.
The day before the final event, the Veneto Region organized a cross-border workshop to present initiatives and suggestions to promote the cultural and creative sectors in the next programming period.
In June, partners organized regional workshops on knowledge transfer at the local level.
At the workshop for the Slovenian program area entitled "Dissemination of knowledge and skills of the strategic project DIVA" held on June 10 at the PTP in Vrtojba, the Slovenian project partners presented the results of pilot projects. With guests, Ms Irena Marš from the Ministry of Culture of the Republic of Slovenia, Ms Anja Zorko from the Center for Creativity in Ljubljana and Mr Marko Hren from SVRK, discussed the further development of the project and funding possibilities.
The workshop "Innovative contamination: discoveries and results of the DIVA model" held on June 16 in Udine focused on the entrepreneurs and creatives from FVG, partners in the DIVA pilot projects, which shared their experiences, methods and results of cross-sectoral innovation projects. The meeting was an opportunity to be inspired by the opportunities for innovation - generated by contamination processes between traditional businesses and cultural and creative companies - carried out as part of the DIVA pilot projects.
The online workshop of the Veneto region, held on June 23, was an opportunity to learn about the results of all seven pilots in the Veneto area, told directly by the protagonists: the traditional, cultural and creative companies that proposed and implemented them.
With these workshops, the DIVA partnership completed the work on the project.
Let's stay connected through DIVA HUBs and their activities! More information on DIVA HUBs

CURRENT STATUS OF THE PROJECT IMPLEMENTATION (March 2022)
All 21 selected pilot projects are currently in full swing. DIVA HUBs in FVG, Slovenia and Veneto support participating organizations with consulting and support activities to facilitate the implementation of projects and, at the same time, monitor their implementation.
The meetings of the TC and SC committees took place on 2 February. The members of the committees reviewed the activities carried out so far, assessed the current situation and then focused on the activities that still need to be implemented by the end of the project, on 30 June 2022. The plan for the coming months includes the completion of pilot projects and evaluation of results, the production of the third DIVA video and final brochure for the presentation of pilot projects and the organization of final events.
On 10 March, the Chamber of Commerce of Slovenia organized an online event, »DIVA borderless!«, which offered mayors, representatives of the ECOC - GO 2025!, SMEs and CCI some answers on how to deal with the challenges of modern and high-tech society by introducing new approaches to cooperation between entrepreneurs and creators. The participants received answers to the questions, about why Art-Biz collaboration, what and where DIVA HUBs are and how to achieve breakthrough innovations.
After the event, an article entitled "Artists are a source for real innovation" was published in the newspaper Primorske novice.

CURRENT STATUS OF THE PROJECT IMPLEMENTATION (December 2021)
In October, DIVA HUB FVG (6.10) and Creative Hub Veneto (18.10.) Organized a pitching event for pilot projects coming from these areas. Pilot project representatives were informed about the support provided by DIVA HUBs and the rules for dissemination. On December 1, DIVA project partners organized an online cross-border Launch and Networking event, where all pilot projects were presented. Subsequently, randomly selected pairs of pilot representatives (SMEs and CCIs) met in separate "rooms" where, in the presence of facilitators, they had the opportunity to get to know each other better, find common synergies and exchange ideas and solutions. Each participant participated in five “quick dates”. For this occasion, was prepared a catalogue with short presentations of all pilot projects.
On October 12, was issued the 5th DIVA newsletter. It includes the following content: Pilot projects (analysis and results), Activities of DIVA HUBs and the services they offer, DIVA events and activities.
The team of DIVA partners took part in two virtual study visits where they learned about the work of creative hubs, Atӧlye from Istanbul on November 19, and Ars Electronica Futurelab from Linz on December 3. It was a very interesting virtual visit that will be a source of inspiration for our DIVA HUBs.

CURRENT STATUS OF THE PROJECT IMPLEMENTATION (September 2021)
At the end of August, an article entitled "Establishing Ecosystems for Disruptive Innovation by Cross-Fertilizing Entrepreneurship and the Arts" by Peter Purg, Silvia Cacciatore and Jernej Čuček Gerbec was published in the scientific journal "Creative Industries Journal". It is an extensive article, which took one year to write and is based on the findings of the DIVA project. The article is publicly available online.
Slovenian projects were presented at the "DIVA pitch" event in Ljubljana on September 14, organized by Slovenian DIVA partners. At the event, the representatives of the applicants and the CCI were informed about the support provided by DIVA HUBs, during the implementation of projects and about the rules for the dissemination of pilot projects.
Informest has launched activities related to the start of pilot projects work and prepared guidelines and templates for reporting and requests for changes. Everything is available on the website.
DIVA HUBs have organised various events to promote and raise awareness, especially among young people, about the importance and opportunities they offer.

CURRENT STATUS OF THE PROJECT IMPLEMENTATION (July 2021)
In June, the Commission for the evaluation and selection of submitted project proposals selected the best 21 projects that applied to the DIVA Open Call. The Commission had a difficult task as it had to choose from more than 120 projects. On 20 July, the DIVA Evaluation Committee met and approved the selected pilot projects.
Meanwhile, DIVA HUBs were preparing to carry out support activities that they will offer to selected pilot projects during the innovation process.

CURRENT STATUS OF THE PROJECT IMPLEMENTATION (May 2021)
On March 31, 2021, the DIVA Open Call for pilot projects was published on the Informest website. After that, the digital promotion of the tender was carried out, on DIVA social media, on the Interreg Portal and on the DIVA website. We received 124 applications.
At the beginning of April was issued the 4th DIVA newsletter, which the most important information was the publication of the call. In addition, it also includes information on other project activities and a link to the second DIVA video and second DIVA leaflet.
In all three regions, were held Info-days to present the call. After that, several workshops were organized by DIVA HUBs to help/support applicants for the DIVA call.
In April, articles on the DIVA project and the DIVA call for pilot projects were published in local newspapers »Primorske novice« and »Il Gazzettino«.

CURRENT STATUS OF THE PROJECT IMPLEMENTATION (March 2021)
In March were completed activities related to the publication of the "DIVA Open Call". A digital promotion plan for DIVA social networks, the Interreg portal and the DIVA website have been prepared. The 4th DIVA Newsletter is being prepared and will be distributed after the announcement of the "DIVA Open Call". Its purpose is to promote the "DIVA Open Call" and give information on other project activities. Activities related to the organization and implementation of Info days in April, where the "DIVA Open Call" will be presented in more detail, are underway. They will address interested potential applicants (SME - companies) and cultural and creative organizations wishing to participate in joint innovation. A contact form has already been published on the DIVA website for questions related to the Open Call and the implementation of pilot projects.

CURRENT STATUS OF THE PROJECT IMPLEMENTATION (December 2020)
In November, under the guidance of the DIVA coordinators (Innovation Catalyst), were organized regional workshops for DIVA operators which, together with the coordinators, will be the link between companies and the cultural and creative sector in innovation projects.
Regional online workshops were conducted for small and medium-sized enterprises and representatives of the cultural and creative industries, to promote and encourage cooperation. At these events were officially opened regional DIVA HUBs; the virtual, Creative HUB Veneto and DIVA HUB FVG, and DIVA HUB Slovenia, which is represented by six units.
The second leaflet for the promotion of DIVA HUBs was also produced. The promotion was carried out on digital media.
In October was published the second DIVA video, presenting the DIVA project and the intermediate results achieved in the first half of the project. The third Newsletter, with information on the project activities, was prepared and distributed.
Preparation activities for the DIVA Open Call for pilot projects are underway.

CURRENT STATUS OF THE PROJECT IMPLEMENTATION (October 2020)
In September, at the DIVA project, we successfully completed the training for "Innovation Catalyst" or innovation coordinators. Their role will be to support companies and creators in the process of innovation in establishing cooperation for the development and implementation of innovative pilot projects. The coordinators will also offer support to entrepreneurs and creators from the cultural and creative sector in applying for pilot projects in the public tender "DIVA Open Call", which is being prepared.
Everything is ready for the launch of DIVA HUBs, which represent a supportive environment in creating a cross-border innovation ecosystem. DIVA HUBs will also offer the opportunity to host pilot projects of the "DIVA Open Call", which will have the possibility to use the uniqueness of the premises, their equipment and technologies, as well as their expertise.

CURRENT STATUS OF THE PROJECT IMPLEMENTATION (June 2020)
Despite the COVID-19 situation, the DIVA project partners continued their work and met in online working meetings. On WP 3.1 the latest version of the DIVA Cooperation Model is being updated. It includes methodologies and tools for further implementation of project activities with the aim of cross-border connection of CCIs and companies (SMEs) in the field of creative innovation and the development of innovative projects. On WP3.2, in recent months have begun activities on tasks related to the organization of training courses and the activities of DIVA HUBs. Much attention has been paid to the “Innovation Catalyst”, which will play a key role in the next phases of the project; someone who will be able to facilitate the co-creation processes and systematically help develop an innovative culture.

CURRENT STATUS OF THE PROJECT IMPLEMENTATION (March 2020)
The 3rd SC&TC meeting of DIVA project partners took place on Tuesday, 31.3. Given the circumstances related to the COVID-19 virus, the meeting was held online. This did not disturb the working atmosphere and discussion about the progress of the project and the implementation of further project activities, also in light of the CORONA situation.
In recent months, much attention has been devoted to collecting, systemizing and analyzing examples of existing collaborations between intermedia art, creative practices and the business throughout the Interreg ITA-SLO program area. This is the starting point for developing methodological frameworks for planning innovation development platforms and environments and the Collaboration Model, for promoting new ways of dealing with the problems of today's society and economy, and for raising social awareness of the value of artistic innovation. About 100 interviews and thematic workshops were conducted to identify the needs of interested users and to assess the readiness of individual organizations in the fields of arts, culture and business to cooperate.SWOT analyses were performed. The results and key findings were presented at seminars on the Italian and Slovenian sides of the Interreg area and will be summarized several times in the upcoming DIVA events.
An online tool - AAT has also been developed to support interviews, allowing interested organizations to assess their potential and readiness to participate in DIVA project activities.
A second digital newsletter was produced and distributed in February. Other communication activities are ongoing all the time.
An event kreaDIVA! was held in Ljubljana to present the project and some of the results already achieved; the results of the SWOT analysis of the current situation, some existing good practices and a Collaboration model of the DIVA project, also through guided workshops.

CURRENT STATUS OF THE PROJECT IMPLEMENTATION (November 2019)
In addition to the project management and ongoing communication activities, the activities of WP 3.1 and 3.2 are currently underway in the DIVA project. Leader of WP 3.1, IUAV University, developed and presented a methodology for performing stakeholder mapping. Field surveys are currently underway in all three involved regions and SWOT analysis is being prepared. In the final stage is also the development of the online tool for assessing the level of readiness of individual SMEs and CCIs for cooperation and networking within the project. The first assessments will be carried out in early December. The activities of work package 3.2 are in the initial stages; partners coordinate plans to launch regional DIVA hubs.

CURRENT STATUS OF PROJECT IMPLEMENTATION (September 2019)
Under the guidance of the IUAV University of Venice, the DIVA project partnership conducts an in-depth analysis of the current situation of the target groups on both sides of the border. The research, which is primarily of a qualitative nature, will seek to identify, to some extent also evaluate, those characteristics that are required on the one hand by the companies and on the other by various creators in order to be able to actively collaborate with each other The first Newsletter was sent out, presenting the DIVA project and current activities underway. The first presentation video on the DIVA project has been released.

CURRENT STATUS OF PROJECT IMPLEMENTATION (July 2019)
The first project activities have been launched, among which activities related to the identification and analysis of user needs and the development of a map of cross-border stakeholders and actors to define the DIVA cooperation model are crucial. The "DIVA Project Launch Event" was organized in Mestre on July 9th. Public awareness activities are also underway.

Contacts

Camera di Commercio Industria Artigianato e Agricoltura di Venezia Rovigo

0039 041786216
Banchina Molini 8, 30175 Venezia
Patrizia Reddi

Regione del Veneto – Direzione Beni Attività Culturali e Sport

0039 0412792411
Palazzo Balbi - Dorsoduro, 30123, Venezia
Maria Teresa De Gregorio

Università Iuav di Venezia

0039 0412571367
Santa Croce 191, 30135, Venezia
Maria Chiara Tosi

ECIPA Scarl

0039 041924128
Via della Pila 3b, 30175, Venezia
Matteo Povolato

Regione Autonoma Friuli Venezia Giulia – Direzione centrale cultura e sport

0039 0403773414
Piazza Unità d'Italia 1, 34125, Trieste
Elena Mengotti

Informest - Agenzia per lo Sviluppo e la Cooperazione Economica Internazionale

0039 0481597417
Via Cadorna 36. 34170, Gorizia
Ivan Curzolo

Friuli Innovazione - Centro di Ricerca e Trasferimento Tecnologico

Via J. Linussio 51, 33100, Udine
Saverio D'Eredità

Area Science Park

Padriciano 99, 34149, Trieste
Sara Baronio

Tehnološki park Ljubljana d.o.o.

Tehnoloski park 19, 1000, Ljubljana
Gašper Juvančič

Univerza v Novi Gorici, Akademija umetnosti

+386 41 609 736
Vipavska cesta 13, 5000, Nova Gorica
Peter Purg

ARCTUR Računalniški inženiring d.o.o.

Industrijska cesta 1A, 5000, Nova Gorica
Tomi Ilijaš

Primorski tehnološki park d.o.o.

Mednarodni Prehod, 5290, Šempeter pri Gorici
Tanja Kožuh

Zavod za kulturo, umetnost in izobraževanje Kersnikova

Kersnikova ulica 4, 1000, Ljubljana
Andreja Lapuh Maležič

Gospodarska zbornica Slovenije

Dimičevaulica 3, 1000, Ljubljana
Žiga Lampe

RRA Zeleni kras d.o.o

Prečna ulica 1, 6257, Pivka
Martina Erjavec