The approach of the Interreg Italy-Slovenia Programme communication and visibility strategy aims at disseminating the Programme’s contents, ongoing activities and results granting the visibility of the EU co-funding. The general objective of the programme’s communication is to enhance the public awareness of the EU support for projects in the cross-border area through the effective use of communication instruments.

The working language mainly used among the Programme structures is English, although during the Monitoring Committee, translation services will be guaranteed. Italian and Slovene language will be used for the implementation of the projects.

The main objectives of the communication and visibility strategy are:

  • to disseminate the Programme’s contents and priorities;
  • to promote the Programme’s funding opportunities;
  • to promote projects’ achievements and capitalisation activities.
  • to support programme authorities, applicants and beneficiaries in the effective project development and implementation by ensuring well-functioning internal communication between the programme structures to make the programme function effectively, providing applicants and beneficiaries high-quality and timely support in all phases of the project implementation

The target audiences of Programme and projects’ communication and dissemination activities can be subdivided in different target groups:

  • applicants and beneficiaries (project partners);
  • programme authorities;
  • professionals and technical experts;
  • general public (youth, families);
  • schools and teachers or professors;
  • NGOs;
  • media.

The Programme will strive at granting an active role in the communication activities of the Programme. This will be implemented via:

  • the creation of the website hosting the project webpages;
  • providing a ready-made logo, in line with the coordinated image of the Programme;
  • providing guidelines for the visual identity;
  • providing guidelines for coordinated social media campaigns;
  • organizing targeted communication workshops for the applicants and beneficiaries.

Stemming from the experience of the 2014-20 programming period, the communication needs to be focused on a more active involvement of youth and students, this is one of the reasons for a more intense use of social media in the 2021-27 programming period. Another focus of the communication and visibility actions should be schools and professors: there is a need for greater involvement in the calls for institutions related to education and training, for example as associated partners.

The target groups will be involved via:

  • direct involvement in project activities (beneficiaries, applicants, associated partners)
  • specific campaigns diversified per age group;
  • dissemination of project outputs: use of project results (citizens, technical staff, students, teachers etc.)

Communication channels:

  • website including the beneficiaries' webpages;
  • social media channels: Facebook, Instagram, Youtube, LinkedIn, Twitter;
  • communication campaigns (claim, materials and gadgets, logo);
  • dissemination events for the general public;
  • public events (annual events, workshops for applicants/beneficiaries/programme structures/professionals);
  • online events (for the general public and for professionals);
  • direct meetings;
  • online campaigns including the production of visual elements (e.g., storytelling, videomaking, infographics);
  • Keep.eu portal.