Policy objective: PO4 - A more social and inclusive Europe implementing the European Pillar of Social Rights

Specific objective: SO 6 - Enhancing the role of culture and sustainable tourism in economic development, social inclusion and social innovation

Typology: project of strategic importance

ADRIONCYCLETOUR is one of three projects of strategic importance in the Interreg VI-A Italy-Slovenia Programme. The project  faces the challenge of making the Programme area more attractive and accessible through the promotion of sustainable tourism linked to cycling. The main objective of the project is contributing to define the cycling route running along the coast of the Adriatic Sea in Italy (Friuli Venezia Giulia and Veneto Regions) and in Slovenia (coastal network), including its main cycle connections to the hinterland areas (inland network), and in contributing to develop, at EUSAIR level, an innovative and attractive cross-border/transnational tourism product on the ADRIATICIONIAN Cycle Route. The project will contribute to the sustainable development of the territory at cross-border and at macro-regional scale, promoting both sustainable tourism and mobility and supporting the tourism industry in full compliance with the environmental and historical assets of both the Programme area and the entire EUSAIR area. Developing a diversified cross-border tourism offer along the cycle routes, based on a slow tourism model and on the valorisation of the tangible and intangible heritage existing along them, and actions aimed at guaranteeing innovation and quality in the way of acting of responsible tourism operators and institutions, characterize the pillar of the project dedicated to sustainable tourism. The infrastructural improvement of some important axes of the cross-border cycle network and a wider offer of services in the name of intermodality, with a cross-border value, are instead some of the most important outputs envisaged in the pillar dedicated to mobility, to the benefit of the local population and tourists. The innovativeness of the project lies in the integrated approach with which it addresses the issues of sustainable tourism and mobility, through the "embedding" process of an EUSAIR flagship project idea, crosscutting between the tourism and transport sectors, pursuing in a cross-border context, objectives on a macro-regional scale.