Workshop: Connecting Culture and Creativity with Tourism

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You are cordially invited to mark 7 March  2025 in your calendar and attend the workshop CONNECTING CULTURE AND CREATIVITY WITH TOURISM organized as part of the series Opportunities for enhancing musical and cultural tourism. The event will take place from 10:00 to 13:00 at Tartini House.

Art and heritage will bring us together, as cultural tourism offers new opportunities, as evidenced by the habits of younger travelers, who record the highest number of travel days per year. Global tourism trends confirm that travelers seeking authentic and cultural experiences represent the second largest group, right after beach and sun lovers.

The workshop is organized by the Municipality of Piran, in collaboration with the Tourist Board Portorož and the authors of the National Guidelines for the Promotion of the Biennial Theme Art & Culture 2024-2025, developed by the Nea Culpa Agency for the Development and Marketing of Cultural Tourism.

Program:

🔷 9:30    Welcome and participant registration
🔷 10:00  Opening with welcome addresses
🔷 10:15  SYNERGIES BETWEEN HERITAGE, CREATIVITY, AND TOURISM

• Art and Culture: The Central Promotional Theme of Slovenian Tourism 2024-2025
  Neja Petek, Nea Culpa – Agency for Communication and Development in Cultural Tourism

• TARTINI BIS: Enhancing Cultural Tourism through Heritage and the Legacy of Maestro G. Tartini
  Kris Dassena, Municipality of Piran-Pirano

🔷 11:10 AM – INSPIRATIONS

• The Walk of Peace from the Alps to the Adriatic: A Cross-Border Route Listed on UNESCO’s Tentative World Heritage List
  Maša Klavora, The Walk of Peace Foundation

• GO! 2025 – European Capital of Culture as a Catalyst for Cross-Border Connections
  Andreja Repič Agrež, Public Institution GO!2025

🔷 12:20 PM – Tour and Networking
A tour of the birthplace of Master G. Tartini: from composer and violinist to scientist, technologist, and teacher.
Networking moment with refreshments.

We especially invite tourism operators and cultural institutions (museums, galleries), as well as organizers of cultural and artistic events (festivals), to participate.

Registrations for the workshop are open until Tuesday, 3 March 2025, or until all available spots are filled.

REGISTRATION

The event will be held in Slovenian.
 

You are also invited to attend other events within the series of tourism workshops titled Opportunities for the Development of Musical and Cultural Tourism:

📍 18 March | Friuli (ITA). More information to follow
📍 25 March | Postojna (SLO). More information to follow
📍 Second half of March | Koper (SLO). More information to follow