On 15 June 2026, the Primorski tehnološki park, as the organiser, delivered Service 2 of the Innovation Coin Mechanism within the framework of the BioTech2Agri project – co-funded by the European Union under the Interreg VI-A Italy-Slovenia 2021-2027 programme –. The service is designed to support companies in developing and improving their business models.
During the workshop, Slovenian entrepreneurs were introduced to the Business Model Canvas, a strategic tool that provides a comprehensive overview of the key elements of a business and supports the design, evaluation and optimisation of business models.
Through practical exercises, participants analysed customer segments, value propositions, sales channels, customer relationships, key activities, partnerships, revenue streams and cost structures.
In the coming months, participants will also have the opportunity to benefit from individual mentoring sessions, receiving tailored one-to-one support for the further development of their business ideas and business models.
The workshop enabled participants to better understand the interconnections between different business elements and identify opportunities for developing innovative and sustainable solutions in the agri-food sector.
