On Thursday, 20 February, the second Italian presentation of the Product Club ‘Walk of Peace’ was held at the Agriturismo Monte del Re in the hamlet of Clenia. One year after the first presentation, which took place in Redipuglia/Redipulija in March 2024, the Lead Partner PromoTurismo FVG presented the tourism potential of the walk to the stakeholders attending the occasion, especially from the area of the Natisone Valleys and Cividale. After a rich welcome coffee enriched with local products, the guests were welcomed in the meeting room. Here the presentation saw an initial introduction by Dr. Nicola Revelant, project manager for Promoturismo FVG, who illustrated the “Walk of Peace” project in general and the aims of the product club. The floor was then given to the expert historian Dr. Eliza De Zan, who highlighted the development of what is known as Guerra tourism in the Friuli Venezia Giulia region. The final speech was once again made by Dr. Revelant, who in addition to integrating the latest trends in tourism related to the walk, illustrated how the product club had developed in recent months, specifying its characteristics, how to join and how on the various platforms related to the visibility of the project the club members had found visibility for their structures. A brief interlude dedicated to the questions and doubts of the participants concluded the official part of the event, leaving room for a pleasant moment of conviviality offered by the farewell reception.