GO Play!
The "GO! Play Gorizia" project consists of the creation of an innovative mobile application that educates users about the elements of interest in Gorizia and Nova Goricai through gaming. The aim is to explore the two cities choosing one out of three different points of view: Culture, History and Gastronomy. The three routes end in Piazza della Transalpina. Users, through an interactive map, will face educational missions, solving quizzes and challenges in several points of interest located in the two cities. The aim is to promote tourist visits, stimulate the local economy and environmental awareness, and strengthen cross-border ties.
The main objectives of the project were:
- to develop an app for the gamified exploration of the Nova Gorica-Gorizia area;
- to increase the visibility of cultural, historical and tourist attractions of the cross-border area;
- to encourage visitors to actively explore the urban environment;
- to create an innovative digital tourism experience accessible without the need for guides or physical infrastructure;
- to support the promotion of the area within the framework of the European Capital of Culture GO! 2025.
A mobile application that enables users to explore the Nova Gorica-Gorizia area through an interactive and gamified experience was developed. It allows users move between locations to solve challenges and discover cultural and local stories.
The project was promoted through digital channels, including the project website and social media. A case study was also prepared, presenting the project’s main concept, the development process and the results.
LINK to the developer's website
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