KISS & GO!
The KISS & GO! project aims to improve passive bilingualism in the population near the Italian-Slovenian border through cross-border events in shopping malls. Using an innovative approach based on IT technologies and direct interactions, partners will implement an app to informally discover the neighbor's language. Outputs include an interactive multimedia installation, a play-based language teaching app, a mini-dictionary of common dialect terms, and a promotional campaign with visual gadgets to promote bilingualism. The goal is to increase interest in minority language learning and improve the perception of language use in the cross-border territory.
The goal of KISS&GO! was to contribute to the improvement of passive bilingualism of the population, particularly among young people, in the Programme area by organising cross-border public events through which participants could discover their neighbours’ language in an interactive way.
As part of the project, a modular installation consisting of four stations was created: a counter for the distribution of promotional materials, a screen dedicated to storytelling about the presence of minorities in the two countries, an interactive game aimed primarily at children and focused on the culinary heritage of cross-border communities and an online game based on dialect terms in both languages.
Based on the project’s coordinated visual identity, various promotional items were produced and distributed, including bags, backpacks, pens, caps, kitchen aprons and potholders, diaries, balloons, glasses-cleaning cloths, T-shirts, postcards and stickers. An extensive promotional campaign was also carried out to support the activities, including jumbo billboards, advertisements in print and online media and social media activities.
The installation was presented in four shopping centres (Supernova Nova Gorica, Supernova Mercator Nova Gorica, Montedoro Shopping and Tiare Shopping) for a period of five days at each location. At each shopping centre, all four stations were set up and promotional materials and items were distributed, encouraging direct public engagement.
Finally, the concept of a bilingual dictionary was transformed into a memory game dedicated to the theme of love. The box contains fifteen pairs of cards featuring words in the two languages, with each term matched by its equivalent in the other language, turning language learning into a fun and participatory activity.
Overall, the activities carried out contributed to the valorisation of the cultural, linguistic and culinary heritage of cross-border communities through communication, information and interactive tools aimed at a broad and diverse audience.
LINK to the project's website: Kiss & Go.
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