In a world racing towards the future, the Middle and Upper Adriatic region stands out as a model of innovation and collaboration. This video takes you on a journey to discover how the synergy between the public and private sectors is driving forward the circular economy agenda, transforming waste into resources and promoting a sustainable future.Some of the footage comes from the Eductour held on May 22, 2024, in Ancona, during the Tipicità in Blu event. Here, local businesses from the Marche region met and exchanged best practices with companies, organizations, and institutions from Friuli Venezia Giulia, focusing on circular economy strategies