Workshop in Italy, 17/11/2025, 9am-1pm, at the Sistiana InfoPoint – FOR INFO: fvg@ecipa.eu
Workshop in Slovenia, 19/11/2025, 9am-1pm, at the Lijak Green Entry Center – FOR INFO: best@primorski-tp.si
Today, those working in tourism—whether they are guides, travel agencies, cultural managers, restaurateurs, or baristas—have a myriad of innovative tools at their disposal: from artificial intelligence to the metaverse, from new experiential formats to collaborative methods for developing tailor-made services.
Yet, analyses by the European BEST project have shown that most operators in Italy and Slovenia do not use them. This is often because these technologies are thought to be complex, expensive, or “reserved for large companies.”
The free workshop “INNOVATING TOURISM – Creative and innovative tools for developing tourist services” is designed to dispel this myth and show small businesses in our area – with practical examples and concrete tools – how even with minimal investment they can innovate their offering and provide memorable experiences for visitors (thus increasing their customer flow!).
Two workshops are planned, one on the Italian side and the other on the Slovenian side:
WORKSHOP IN ITALY
When: November 17, 2025, 9 a.m. to 1 p.m., followed by a light lunch
Where: SISTIANA INFOPOINT, Sistiana, 56/B, 34011 Duino
WORKSHOP IN SLOVENIA
When: November 19, 2025, 9 a.m. to 1 p.m.
Where: Zeleni vstopni center Lijak
THE VALUE YOU GET
Because today, innovation is not an option, it is a necessity.
Even a bar or restaurant is an integral part of the tourist experience: those who come to Friuli Venezia Giulia or Slovenia are not just looking for a meal, a drink, or a guided tour, but an integrated experience, made up of hospitality, storytelling, authenticity, and value.
And this value can be built by making intelligent use of the technologies and networks already available.
The BEST project has demonstrated this: the potential of the cross-border network between Italy and Slovenia is enormous, but still largely untapped.
During the workshop, we will discover how to become an active part of it, with real case studies and practical tools for creating innovative tourism collaborations and services that transcend borders.
PROGRAM
09:00 – Introduction to BEST opportunities
Free services offered by the project to support the growth of tourism and cultural businesses in the cross-border area.
09:10 – The Innovation Catalyst method for developing new tourism services
With Jurij Krpan, discover how to generate ideas and transform them into concrete services with an innovative method that combines artificial intelligence procedures and tools with a creative approach.
09:40 – From artificial intelligence to the metaverse: digital tools for everyone
A journey through technologies and use cases that are also within the reach of small businesses.
10:30 – Art and creativity applied to tourism
Examples and inspirations where art and creativity have breathed new life into the offering.
11:10 a.m. – Case study of local excellence
A concrete example of successful tourism innovation in the area.
11:40 a.m. – Practical workshops
Let's put what we've learned into practice right away, with the guidance of the moderators.
12:40 p.m. – Conclusions and next steps
1:00 p.m. – Light lunch and networking
HOW TO SUBSCRIBE
The event is free, but places are limited.
Register by November 12, 2025
Workshop in Italy November 17, 2025 – E. fvg@ecipa.eu
Workshop in Slovenia 19/11/2025 – E. best@primorski-tp.si
***Event organized as part of the European project BEST – Building Efficient Sustainable Tourism, co-financed by the Interreg VI-A Italy–Slovenia Program***
