On October 10, 2025, the Dairy+ project will open the Frika Fest in Tolmin, an event dedicated to the dairy tradition of the Soča Valley and to the symbolic return of shepherds from the alpine pastures.
As part of the cultural and educational program of the festival, the Dairy+ team will take part in a session entitled:
“Tradition and Branding the Future – Communicating the Value of the Dairy Supply Chain and the Territory through Brands.”
This public event will be an opportunity to promote sustainability, the valorization of whey, and the connection between innovation, small producers, and local identity.
Researchers, agri-food organizations, consortia, and Italian and Slovenian institutions will contribute to the discussion.
🗓️ Friday, October 10, 2025
🕙 10:00 AM – 12:30 PM
📍Tolmin – Cinema Theatre (Mestni trg 5, 5220 Tolmin, Slovenia)
Maps https://share.google/Tv9MXkI8xOq9iAIxK
PROGRAM
9:30 Participant registration10:00 Opening remarks – 9:30 Participant registration
10:00 Opening remarks – Simon Škvor, Soča Valley Development Agency, Regional Development Agency
10:15 Possibilities for the use of whey – Dr. Bojana Bogovič Matijašič and colleagues, University of Ljubljana – Faculty of Biotechnology
10:30 Innovative approaches to marketing in tourist areas – Lucija Gartner, Association of Farmhouse Cheese Producers of Slovenia
10:45 Marketing of agricultural products on farms – Tomaž Cor, Agricultural and Forestry Institute of Kranj
11:00 Presentation of the Montasio Consortium – Dr. Ellena Mitri, Consortium for the Protection of Montasio Cheese
11:15 Presentation of the Gailtaler Almkäse Association (Verein Gailtaler Almkäse) – Christof Wassertheurer, former director of the association
11:30 The “IO SONO Friuli Venezia Giulia” brand: communicating sustainability – Dr. Pierpaolo Rovere, Agrifood & Bioeconomy FVG Foundation
11:45 Collective Brand of the Soča Valley – Tjaša Bizjak, Public Institute for Tourism of the Soča Valley
12:00 Discussion
12:30 Catering
👉 Participation is free of charge, registration required:egister here:
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